![]() For Microsoft, the future lies in what it terms “software plus services” - that is, using traditional desktop software (like the company’s popular Office franchise) to connect to the web to access online services. Thus the contest between Microsoft and Adobe over the next generation of software development tools is, to some extent, based on differing views of the future of computing. When Knowledge at Wharton recently spoke with Microsoft corporate vice president Scott Guthrie, he said he doesn’t see a big opportunity for “a web-based model for applications” of the type AIR enables. While Microsoft’s Silverlight competes with Adobe’s Flash, Microsoft doesn’t have a technology that directly compares to Adobe’s AIR. The most recent release of Silverlight, version 2, is targeted at Flash’s ability to create what Adobe terms “rich Internet applications” - web-based software programs that provide many of the features associated with traditional desktop software. The first version of Silverlight was aimed at combating Adobe’s success in establishing Flash as a popular method of delivering video over the web. On March 5, the software giant released a beta (test) version of the next generation of its Silverlight technology. One company not sitting idly by on the sidelines is Microsoft. The first three created disruptive paradigm shifts in their respective fields - typesetting and document printing, electronic document interchange and web interactivity - and all have generated significant revenue for Adobe. At the launch event, CEO Shantanu Narayen described AIR as Adobe’s “fourth platform,” positioning it as the next link in the chain that includes PostScript, Acrobat’s PDF (Portable Document Format) and Flash. ![]() On February 25, 2008, Adobe Systems launched version 1.0 of the Adobe Integrated Runtime, or “AIR,” which allows software programmers to use web-development tools to create desktop software applications that run on all the major operating systems: Windows, Mac and - coming soon - Linux.įor Adobe, AIR is a big bet.
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